Video: Courtesy of Marni x H&M
I did not see this collaboration coming. Fresh on the heels of the Versace x H&M collection, then H&M announce their spring summer 2012 collection as designed by Marni.
I have long been an ardent fan of Consuelo Castiglioni’s palettes, prints and texture.
My love affair with Marni is 17 years strong. There is an enthusiasm about Marni that holds court. I think this is fueled by Castiglioni’s mix of luxury arts crafts feel, garments that transcend the fickle trend, architectural form and wide appeal that cross over stifling age barriers.
I did not see this collaboration with H&M coming.
I have gone from surprise to intrigue; intrigue as to what the final collection will look like, intrigue as to what avid Marni enthusiasts make of the collaboration and how the H&M customer who has never heard of Marni will perceive it.