I like that for his first ever Marc Jacobs brand TV commercial, he creates strong identifiable brand cohesion by using preexisting brand muses; Hannah Holman, Frida Gostovsson and Sophie Srej.
Holman who I interviewed in February 2011, with reference to that recognizable Daisy Eau So Fresh by Marc Jacobs campaign is seen in the TV commercial alongside Gostovsson and Srej (the two feature in the classic Marc Jacobs perfume ad).
Set to Dream a little dream of me by Mamas & Papas, the TJ Wilcox and Juergen Teller shot campaign takes me on a journey that is almost visceral as it is visual in nature.
Watch the commercial for Daisy by Marc Jacobs perfume and Daisy Eau So Fresh perfume by Marc Jacobs above.
More on Marc Jacobs’ fragrances here.