In September it was revealed that Lanvin’s Alber Elbaz was designing a collection for H&M. Elbaz spoke about the collaboration in a video seen here.

In it Elbaz is quoted as saying “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less.”

Now H&M has released the above video which previews the collection.

Red Carpet fashion critic and founder of internationally popular fashion site, Red Carpet Fashion Awards,
Catherine Kallon, was quoted as saying “Lanvin for H&M Press day was amazing. I’ve gone from wanting 2 things to wanting everything.” on her Twitter.

She goes on to share her thoughts on the line-up with exclusive images here.

Catherine’s tweet got me excited about the upcoming launch. I agree with her on the desirability of the collection. The Lanvin aesthetic of sophistication, femininity and fun comes through in the pieces featured in the preview video.

It seems Elbaz has kept his promise about bringing Lanvin to a wider audience.

What are your thoughts on the video, the look of the collection and the collaboration as a whole?

The Lanvin Hearts for H&M collection is due to go on sale on November 23rd.

Video is courtesy of H&M

Labels: Lanvin, lanvin and hm collaboration, lanvin for h&m, Video

This entry was posted on Tuesday, November 2nd, 2010 at 4:01 pm and is filed under Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.