Jeff Garner is the owner and designer of Prophetik, an eco fashion label. Read on for how he us preparing for London Fashion Week and his tips for getting through it.

Name: Jeff Garner

Occupation:

Owner & Designer of eco fashion label, Prophetik

My Personal Style in 5 Words:

Renaissance, Romantic, Idealistic, Southern, Poet

1. Two things that are absolute musts in your bag for fashion week?

Tape measure, seam ripper, leather journal and pen, and iPhone – in Prophetik iPhone case.

2. Three things that you are doing to prep for fashion week?

Sleeping 2 hours a night, writing poetry, learning the Dirty Dancing choreography and horseback riding.

3. One reason why London Fashion week is amazing?

The creative energy that consumes the air where artists reign and muses delight.

4. Your fail safe tip for getting through the hectic back to back show schedule?

Açaí (the antioxidant energising berry from the Amazon), cappuccino, and my PR Courtney Blackman leading me around like a baffled deer.

5. High heels or flats at fashion week?

I gave up my heels years ago…now I only wear riding boots so I can jump on a horse in Hyde Park at a moments notice.

6. One outfit you will be wearing at fashion week?

My new silk bloomer shorts with riding boots, Muse jacket and a silk, plant-dyed scarf ­all Prophetik.

I am enamoured by his description of his personal style. I like the idea of him wearing the bloomers and riding boots at fashion week! How very distinguished. I will have to keep an eye out for him.

Like him, I will be stocking up on Açaí, in the form of smoothies and juice. to keep my energy levels up.

Follow Prophetik on Twitter here.

Visit the Prophetik site here.

Kind regards to Jeff Garner and Courtney Blackman.

Catch up on the series here.

Photo Credit: Courtesy of Jeff Garner.