Marc Jacobs Bang Fragrance Launch Party.

Thursday 22nd July, 2010.

Harvey Nichols’ fifth floor restaurant. It was decorated in silver foil to match the Bang ad campaign.

Canapés and cocktails.

Scissor Sisters’ Jake Shears performed a set. Madonna’s model boyfriend, Jesus Luz spun tracks for night.

Marc Jacobs hosted a fabulous party to launch Bang, his first male fragrance. It was held at Harvey Nichols’ fifth floor restaurant. The guest list included Gareth Pugh, Beth Ditto, Anita Pallenberg, Tolula Adeyemi, Coty Prestige team, Mischa Barton, Daisy Lowe etc.

Brazilian Model, Jesus Luz manned the DJ decks and Scissor Sisters’ Jake Shears performed a special set.

Also unveiled at the party, was the advertising campaign for Bang. It featured an oiled up Marc Jacobs, reclining on a throne or bed of foil as it were, holding a giant oversized bottle of Bang.

Visit the Marc Jacobs site here.

Visit the Coty site here.

Photo credit: Kind courtesy of Coty Inc