Chanel’s Nouvelle Vague nail polish came, saw and conquered…
Peter Philips, Chanel’s creative director of cosmetics seems to know the way to a girls makeup bag.
In the summer of 2009 his limited edition Jade nail shade created a maelstrom of waiting lists, blogging fever and frenzied bidding on Ebay at inflated prices after it sold out in stores.
Half a year later, for autumn winter 2010 -2011 it was Chanel’s Particuliere that caused a similar storm. There were only a couple of hundred bottles of the putty meets clay meets taupe nail shade and it soon sold out. I did a feature on that shade and it’s doppelgangers here.
On the hay strewn Chanel spring summer 2010 catwalk, Philips had the clog wearing models bedecked in temporary tattoos and the Nouvelle Vague nail lacquer.
Both the temporary tattoos and the nail varnish shade ignited blog-o-fever.
Chanel Nouvelle Vague is an aqua blue meets teal meets turquoise shade. Some of my favourite look alikes are ‘Haymarket’ by Nails Inc, ‘Turquoise Top’ by Models Own, ‘For Audrey’ by China Glaze and Essie’s Greenport.
Here is to wondering what Peter Philips will have our makeup bags lusting after next?!
What are your thoughts on Chanel’s nail varnish waiting lists and frenzy?
Do you love or loathe Chanel’s Nouvelle Vague shade?
‘For Audrey’ by China Glaze at Amazon
Catch up on the rest of The Nail Polish Files series here.
Photo Credit: Images used in collage are from Polyvore
