Photo credit: Courtesy of Juliet Hutton-Squire

Adorn London is a gorgeous destination for jewellery lovers. The fabulous site for all things jewellery is an absolute favourite. There is something wonderfully addictive about its design, features and general ethos that will leave you drooling!

Gorgeous Juliet Hutton-Squire is the editor and founder of the one stop for everything jewellery. Hutton-Squire is a trained goldsmith with 15 years in the jewellery industry.

Wondering what all the hoopla about Adorn London is about?

Well, think of your favourite fashion or beauty site, you know the one with those features, interviews, trend reports and etc that you cannot get enough of?

Ok, now envision a site that does all that and more but specifically and wonderfully focusing only on jewellery. Utterly Genius I say!

If you are looking for specific jewellery piece this spring/summer season or perhaps inspiration, this is the site for you to bookmark.

I first met lovely Juliet last season(spring/summer 2010) at London Fashion Week.

Then it was bangle love at first sight for me when I bumped into her again only recently. She was rocking this amazing wrist-full of bold ethnic South African bangles.

When it comes to her taste in jewellery and her amazing site, she is a woman after my heart. I had to interview her on Adorn London, her thoughts on current jewellery trends and so much more.

Do read on for this yummy interview with Juliet.

1. Hi Juliet, it was absolute fabulous bumping into you again recently. While we bonded over those delish mini cupcakes, I could not take my eyes of your bangles! As a trained goldsmith with 15 years in the jewellery industry, what would you say makes a great piece of jewellery?

I love cutting-edge design and am excited by creative innovation. I think there is a great challenge in creating a trend driven piece of jewellery that is strong enough to become a timeless classic. Those pieces, in my view, would be exceptional.

2. I adore Adorn London! Could you kindly give my reader’s insight into the site?

Adorn London is a jewellery showcase – a virtual ‘peep show’ of all that is hip and happening in the world of jewellery. An online glossy magazine abundant with gorgeous bijoux. London is our base but we are continually looking for contributions from other cities around the world.

3. What inspired you to start this fabulous jewellery site?

Passion… a passion for jewellery. I wanted to create an environment with jewellery being the hero. The versatility of jewellery excites me. Honestly you can have one LBD in your wardrobe and change the look by the jewels you wear with it.

4. What are your favourite pieces of jewellery?

Gosh, I have some beautiful pieces from both my grandmothers that date back to the early 1900s. I have an extensive Vintage collection and I wear a lot of beads which must stem from my African heritage.

5. Current jewellery trends spotted by Adorn London?

Overwhelmingly, it has to be the layering/stacking concept – whether it be fine jewellery or faux… people are stacking bracelets, bangles, and rings and layering chain. More is more, a strange irony given that we are in the midst of a recession. So for Spring/Summer we will see more long length layering around the neckline and wristfuls of jewelled arm wear. This is set to change for Autumn/Winter 2010 though!

6. How important a factor is jewellery in a person’s overall personal style?

I think jewellery is always considered, it’s the final touch to any look and I believe that in the main we choose jewellery to work around the clothes we wear. However, with statement jewels becoming mainstream, I think the jewellery often commands what the outfit should be.

7. Three things inspiring you lately?

-Colette, Paris.
-Anton Heunis’ beautiful pastiche beads and pendants made in a factory in Spain using the same moulds as those used by Elsa Schiaparelli.
-Oil paintings from the 1960s.

8. A typical day in your life as a busy editor?

In between taking my children to school and juggling piano practice and rugby kits, I spend most of my day planning features. I work only a week in advance so whilst I might know what themes I will be covering each week, I put it all together in the week leading up to the publish date. I feel privileged to be working in such a creative and ever-changing environment

9. Could you kindly please share a vintage jewellery tip?

Car boot sales, and always look at the boxes that look all jumbled with forlorn and forgotten pieces. Those are often where I find my favourite vintage treasures.

10. Adorn London is synonymous with?

Jewellery trends and style from High Street to Haute Couture.

Big kisses and kind thanks to Juliet Hutton-Squire for this amazing interview. Her answers were utterly delish. That tip on checking forlorn and forgotten places is golden and never fails. Love that image of her too, it has this ‘super glam screen icon-esque’ feel to it!

Something tells me Adorn London is set to become only more fabulous!

Visit the site here.

Labels: Adorn London, Five minutes with..., jewellery, Juliet Hutton-Squire

This entry was posted on Friday, March 12th, 2010 at 8:42 am and is filed under Interviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.