DKNY introduced the elegant ‘Cozy’ in a variety of colours and fabrics (changing each season) in 2003 which has built a cult following since then.

“The Cozy is the perfect fashion companion–wrap yourself in comfort on the plane, cover–up on the beach. Dress it up for a cocktail party, polish your look in the office or just throw it on for hitting the streets.”

Now DKNY has gone one further and now launched the “HOW TO WEAR A COZY” iPhone application.

The fun application that was created in partnership with Atimi Software Inc is like your personal fashion stylist. It helps you completely make the best use of your cozy.

The cozy can be worn in a dozen chic ways. The high definition easy to use application is like the guide that shows you how to do so with one tap of the iPhone application.

I like technology like this as it’s like a style guide coffee book but more environmentally friendly. Also it can go anywhere you go with ease. DKNY definitely gets brownie points for this in my book. Fashion and chic technology? Yes please!

Visit DKNY below for more information. There is a great tutorial on the application for the busy woman on the go.

The ‘How to wear Cozy iPhone application’

* Quote from DKNY press release. Images courtesy of DKNY.

Labels: Collaboration, DKNY, how to wear cozy iPhone application, technology

This entry was posted on Wednesday, December 16th, 2009 at 4:01 pm and is filed under Fashion & Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.