For the past week, the grapevine has been working over time with rumours about a possible collaboration between Lanvin and Swedish high street favourite, H&M.

According to a press release that landed in my inbox first thing this morning, the collaboration is true.

The line has been designed by Lanvin’s artistic director, Alber Elbaz and their head of menswear, Lucas Ossendrijver.

In the video above Alber Elbaz speaks on his thoughts on this collaboration. He is quoted as saying – “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”

Wondering what the collection will look like? On 2nd November, it will make its debut via a special fashion film. This can be watched on the H&M site on said launch date.

Will you be camping out, in a bid to be first in queue, when the collections for both men and women hit stores on 23rd November?

What are your thoughts on the Lanvin for H&M line? Luxury goes high street? Or is it high street goes luxury as stated by Elbaz?

Lanvin
H&M

Photo Credit: Images used in collage are Lanvin Paris and H&M logos respectively. Video courtesy of H&M.