Helen Jennings and Shingai Shoniwa of The Noisettes | Shalizee cupcakes as inspired by UK and USA covers of New African Fashion | Yasmin Warsame | Drinks by Belvedere | Armando Cabral | Deborah Johnson and I. Photography by Jackie King.

New African Fashion by Helen Jennings London launch party.

Monday 9th November, 2011.

The Gallery Soho.

Cupcakes by Shalizee and cocktails by Belvedere.

Performance by Ghanaian duo, Wanlov and Mensah of Fuckn Bois.

Editor of ARISE Magazine Helen Jennings launched her book, New African Fashion with a well attended affair at The Gallery Soho. This event marked the third leg of the launch festivities for the book. The first two being in Johannesburg, South Africa and Lagos, Nigeria.

The book which explores why Africa is having a moment in fashion. It also throws the spotlight on design and creative talent from Africa and the diaspora.

A 300 strong guest list (including likes of Shingai Shoniwa of The Noisettes, Sam Lambert, Omer Asim, Yasmin Warsame, attended the event from the worlds of fashion, art, photography, music, film etc.

Designs as donated by Duro Olowu, Tsemaye Binitie, Anita Quansah, Re Bahia, Angelo Van Mol, Deola Sagoe, Bestow Elan, Sam Lambert, Omer Asim and Maya Antoun. Nkwo, Buki Akib, Bunmi Koko, Joansu and Mo-saoïque towards the evening’s raffle, raised funds for the African-based female empowerment organisations, Kinabuti and the Flaviana Matata Foundation (founded by Tanzanian model Flaviana Matana who is featured in the book).

Read about the launch from the perspective of Helen Jennings here.

Read my conversation on New African Fashion magazine with her here.

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