WhatHouse of Holland per Superga Launch Party.
WhenThursday 31st May, 2012.
WhereSuperga store on Neal Street in Seven Dials. Then Camden’s Bayham Street.
Guest ListAlexa Chung, Nicola Roberts, Nyx Deyn and Nick Grimshaw.
RundownLaunch events began with a special appearance by fashion designer Henry Holland at Superga’s store on Neal Street. Here he served customers and signed the shoes he has designed for Superga, The collaborative designs are based on the classic Superga 2750 style and flatforms. This was followed by a stop on Bayham street at Superga’s head office. Transformed into an exclusive Mahiki popup, Holland was joined by the Superga family and his friends. Here he was surprised with a giant bespoke lilac polka dot Superga flatform birthday cake (based on this season’s collection). Pirates and hoola girls were on hand in keeping with the tropical theme to hand out canapes and pineapple pina coladas.